The rise of technology and digital transformation has affected the history of art graphic design to the point that it has changed the world considerably. Just as recently as 20 years ago, no person could have imagined where computers would take us, let alone the internet. Now we can only stand in awe at the impact of the digital revolution on the way we work, communicate, and socialise. Modern art and graphic designing has become more original, creative, and immersive since artists no longer need to use just paper to design or to guess what certain markets are looking for.

Because of the advances in art graphic designing:

More companies are investing in art and graphics

This is because technology has ensured that brands have more opportunities to be exposed online. Content is still king, but videos, imagery, and artistic graphics are also taking website visitors by storm. On the marketing side, online marketers now have the tools and real-time data to find the graphical elements that have the best impact on their customers and the business. This all means that companies aren’t just investing in art and graphic designers, but also getting a high return on investment.

Combining graphic design with content for better marketing

More than 20 years ago, art and graphic designing focused more on designing logos and advertising media. Today, it has become the image of every solid branding strategy. Many companies today use art and graphic design with their social media marketing and content marketing campaigns.

Technology allows designers to explore

With advances in technology and the internet, art and graphic designers are no longer limited to just designing media for a company to explain what the business did. While still a common component of art and graphic designing today, new concepts are coming out faster than most designers can handle. Also, psychology and buyer behaviour now plays a large part in designing. There is for instance, the psychology or colour, the impact of shapes to convey personality, and visual identity for logos.