Sales and marketing have evolved substantially over the past decade due to advancements in mobile gadget technology. In spite of this and the increasing use of online marketing, traditional marketing is still around to the point that both digital and traditional marketing can be used in tandem.
Look around the internet and there is infinite online marketing going on 24/7/365. But look around your physical locations and you’ll still see mobile banner ads, flyers, brochures, billboards, posters, and signage. And not to mention the fact that all these plus online marketing go hand in hand with print media, radio, and television ads that is still around in today’s high tech world.
So for the Christmas holidays, to get more traffic and conversions from your website (and from your physical store if you have one), embrace a good marketing mix to get more sales.
Integrate your online marketing with your traditional marketing
Whether you’re into SEO, AdWords, social media, and e-mail, coupled with your banners, flyers, and posters, make sure your creativeness and message are one and the same. Try using the same designs from your posters, banners, and flyers in your videos and posts so that people will readily recognize your brand logo and products.
Attempt to track results
While it’s easier to track traffic with digital marketing, it’s a bit more difficult with traditional marketing. Nonetheless, the reason you’re mixing it up is because your target markets aren’t stereotyped to the marketing they’re exposed to. For instance, you might be surprised that online marketing also reaches an older audience, while traditional marketing works well with a younger audience because they’re more mobile. Recent tracking by large companies have shown that almost 40% of their customers discovered their brand through traditional methods.
Promote face-to-face interaction
Digital marketing gives you the opportunity to be closer with your online target market. Traditional marketing brings you closer with your physical target market. Either campaigns bring in the traffic and the sales, and even complement each other. If there is still time for trade shows, try to attend so you can distribute traditional marketing materials, while showing off your videos and website on monitors. You can also show visitors your sale and promos through both methods.