3 Steps To Determine Social Media Spend

How much should you spend on social media depends on a few things, you should consider the type of product / service you are offering and how likely this is to engage with customers online. Typically, B2C businesses should spend significantly more than B2B type...

7 Steps To A Social Media Strategy

One of the most important steps is often missed by businesses when they think about their online presence and social media strategy. Here, we’ll help you develop your strategy and put in place some tangible goals so you’ll know when you’re reaching...

5 Steps To Boost Your Rank With Search Engines (SEO)

Every business owner wants their website to be the first that Google displays when users search for terms or product that their business offers. Search Engine Optimisation (SEO) is important but you must play by the rules in order to rank well and maintain that...

Domain Names (and their link to social media)

The idea of securing a domain name is to make it easy for users to find your business. In the day of social media, this extends far beyond the .com address and includes things such as facebook page address, twitter handle and instagram username. It is best practice to...

The Hashtag

The purpose of the hashtag is simple, to allow people to search and participate in relevant conversations. It also provides a purpose far greater than just the search function, it allows social media websites & search engines to identify popular topics. For...

Social Media Statistics in Australia

Every business owner & social media manager must read this report. Published by Sensis, it looks at ways in which Australians’ interact with their social media after sampling 800 people. It is interesting to note that 36% of small businesses have a presence...
Get Sized Up – Use the correct image size

Get Sized Up – Use the correct image size

You have a certain amount of free realestate on the web, are you using it effectively? If you manage a restaurant you could be showcasing a dish or special of the week. If you are a tradesperson this could potentially have your phone number. Every platform has a...