Xero redeem themselves with Bookkeepers

It all stemmed form a aggressive marketing campaign by accounting software company Xero. Bookkeepers felt that accounting software vendors such as Xero failed to advise business owners of the risks of DIY accounting and were trying to make the role of the bookkeeper...

Google gear up for mobile

Is your business ready to capitalise on the changes that have been announced with relation to Google AdWords? Jerry Dischler, VP of Product Management for Google just finished addressing the Google community about the changes being made to Google AdWords and how...

Can social media make you happy?

There is now evidence to support the theory that Social Media can have an affect on people’s physiological state, in fact, in some research studies social media has been described as an addiction in some cases and compared with the use of illicit drugs....

Taking your beef online!

One of Australia’s staple exports has found benefits from embracing the digital age. Through the use of social media, Beef Australia has increased its presence and reach. “Since we introduced our new social media suites to our web presence, we have...

YouTube. Your Tube. Your Money Tube.

YouTube is big business. Their commercial model has evolved from the days past and it is a viable option (if it is right for your business) for small & medium sized businesses to use this social media platform to engage with customers. By now we are all well aware...