Is your business ready to capitalise on the changes that have been announced with relation to Google AdWords? Jerry Dischler, VP of Product Management for Google just finished addressing the Google community about the changes being made to Google AdWords and how advertisements will be displayed.
Research has told Google that there is a 93% conversion rate when people research on mobile devices. Will your business be ready to pounce when a potential customer clicks through to your website from a Samsung / iPhone / Nokia device?
There has been a 48% increase YOY for finance related enquiries through mobile phones. Google will shortly release ‘Google Compare’ which will automatically compare credit card fees, mortgage interest rates and will also recommend specific brokers or agents depending on the AdWords and relevance.
Dynamic Search Ads will improve the way your business is displayed across the Google Display Network. It will be displayed in more relevant places and resized automatically.
There is also a lot of work being done to improve conversions and to improve the reporting that is available.
If your not sure how this is going to affect you or you’d like to capitalise on this opportunity please do not hesitate to contact us at Loud Media;