Marketing is more than just a sales pitch or driving short term growth. Marketing encompasses brand strategy and aligns your strategy with short, medium and long term goals. Most people think about driving initiatives and results when they click through to this page so let’s get down to a couple of examples we developed and executed for clients that delivered some outstanding results;
National Telecommunications Company
Targeting areas as NBN becomes available. Traditionally this company was doing letterbox drops, the issue with this is that there are two major companies that do flyer distribution (and about 400 companies that resell their services). Previous campaigns yielded a result that is typical of letterbox drops, approximately a 1% return.
Online Marketing Dollars not getting the same level of reach as previous efforts due to market saturation and increased competition.
B2B Marketing is often very difficult and expensive. Generally, the more lucrative a deal is, the harder and more expensive it is going to be to influence the decision.