How did a simple post about one of my favourite boxers get over 2,700 likes on my personal facebook account? Facebook and Google are similar in their methodology of displaying content to users.
Let's look at the post itself;
Time - May 3rd @ 10:19pm - This is significant because it was the day of the 'super fight' between Manny Pacquiao and Floyd Mayweather and this was a highly discussed topic, in social media terms, it was trending.
I have 1200~ friends with a number of friends into combat sports including boxing. Many of them watched the Manny Pacquiao & Floyd Mayweather fight and posted on this topic.
This credibility & popularity of the article shared also plays a factor in how many times it is displayed and who it is displayed to.
The moral is simple, display content that people want to see and they will engage with it and keep coming back.