Spending for social media marketing continues to rise, with this year’s overall spend projected to top $23 billion. That’s a significant 33.5 percent increase over 2014, and it signals continued growth for social advertising in the years to come.

According to eMarketer, social media spending will continue to rise at least through 2017, when it will reach almost $36 billion. By then, social media will account for 16 percent of global digital ad spending, proving today’s social media trends will have staying power. – Read More